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Some challenges include running a nightclub, owning a hot new restaurant, staging a concert in Central Park, and opening a Broadway theater. Players start from humble beginnings as a budding entrepreneur, and build a Manhattan empire by creating, upgrading, and customizing more than 100 types of major businesses. In Tycoon City: New York, players become moguls by constructing and customizing hundreds of businesses and famous landmarks anywhere and anyway they want in a bustling simulation of New York City.